USC Architecture Xpo
This project is aiming to provide participants different “recipes” to prepare social interactions designed for meaningful food sharing and appreciation. These “recipes” are designed for virtual sharing, learning and exchanging and should be selected based on social cravings and scale of meal desired. When lovingly prepared using various social media platforms, participants will experience a delicious delivery and exchange of food-related stories, memories and traditions.
D W E L L || OS is a theoretical project that aims to redefine design’s role in combustive spontaneous settlements. By focusing on building as a process rather than a product, design is extended to the end users by allowing them to be the decision makers at the course of their ever changing personal tastes, family forms and financial status. Architect becomes system maker – a role that anticipates different systems that propagate different uses, forms and ideal creation. By forming a culture of reciprocity between architect and end users, D W E L L || O S allows for an adaptive mode of living and hopefully define an architectural expression for spontaneous settlements.
The interest of this thesis lies between experience and rush.
Throughout architectural history, we locate in the most unique but also miserable period of time. We believe modernism is one of the most reasonable architectural theories because of its development and efficiency . On the other hand, there are other architects who believe in designing with memory and feelings through the object.
This thesis proposes a third design methodology by breaking down the experience (conventional design) and memory (unconventional design). However, the third design methodology’s aim does not necessarily rely in giving a direction or answer to current architectural problems, instead it exaggerates the similarities and differences between the two, and gives us a better understanding of what architecture could become in the future.
My project explores the various scales of consumer design and represents architecture through the lens of the product spectacle. The product spectacle can be defined as everyday consumer artifacts and the various scales that work in unison to capture attention. Ultimately architecture is presented through this scale of consumer artifacts such as ticket stubs, credit cards, and shopping bags. The tension amongst these competing scales of display is amplified to produce an architecture through a multitude of parts that work together to promote the sale of an object or idea.
My thesis examines and redefines the role of architecture in the modern consumer market where the consumption of intangible commodity have become increasingly desirable. Experience driven events such as festivals, installations, and pop-ups have evolved and hybridized traditional retail typologies, reshaping architecture into a medium for tactility, the interface of consumerism. This project aims to expand the idea of experiential consumption through emphasis on metaphysical elements. Architecture will facilitate the procession through space and time where the user collects experiences through the exhibited ephemeral and stimulating immateriality. Located by Salton Sea in the Palm Springs desert region, the sense of placeless-ness and surreal atmosphere echos the prominence of the experiential expressions through a metaphoric composition of therapeutic and restorative programs such as spa and wellness. The building creates resonance with the user through control of its surrounding landscape and architectural intentions.
WHEN ARCHITECTURE IS USED TO COMMUNICATE AN ATTITUDE OR AN IDEA IN A PERSUASIVE ASPECT, THIS IS WHEN ARCHITECTURE TAKES A LEAP INTO THE PROPAGANDA REALM. BIASED AND MISLEADING NATURE, USED TO PROMOTE OR PUBLICIZE A PARTICULAR THOUGHT. ARCHITECTURE IS AN EXPRESSION OF ATTITUDE — REGARDLESS OF POLITICAL OR NON- POLITICAL. THE PROPAGANDISTIC COMPONENT IN ARCHITECTURE BLENDS ITSELF ORGANICALLY INTO THE SURROUNDING CONTEXT, THUS INFLUENCING ALL AFFECTED BY IT. IT IS A CLICHÉ THAT THE PUBLIC IS INFLUENCED BY WHAT IS SURROUNDING THEM — AND THAT SURELY IS INCLUSIVE OF ARCHITECTURE. THE NATURE OF PROPAGANDA ITSELF IS TO GENERATE AN INFLUENCE ON PEOPLE TO ADVANCE AN AGENDA — AN AGENDA THAT IS SELECTIVE OF THE FACTS IT PRESENTS TO ENCOURAGE A SPECIFIC PERCEPTION. USING AN EMOTIONALLY CHARGED LANGUAGE TO PRESENT RADICAL THINKING. ONE OF THE EARLY USES OF PROPAGANDA WAS WHEN HANDWRITTEN MANUSCRIPTS AND BOOKS WERE SPREAD OUT IN THE GREECE IN EFFORTS TO SHAPE AND CONTROL THE OPINIONS OF MEN. THUS WE REALIZE THAT ANY SOCIETY WITH A SENSE OF COMMON INTEREST OR KNOWLEDGE, IT MADE USE OF PROPAGANDA.