Coffeeworks is a franchise and a new coffee-shop typology, where coffee is a Trojan horse for social interaction. Our guests prepare their own cups of coffee, in detail and in an unfamiliar way, and, facilitated by our baristas, get to know each other through the questions that emerge from this social ritual. We reject our current time’s automation of processes, which result in less pause and less human connection, by proposing a hands-on model which promotes collaboration, as well as nuanced and profound conversations between friends, couples and strangers.
