Dream Mall

Dream Mall is a project proposal for the renovation of the abandoned Hawthorne Plaza Mall in Hawthorne California, which incorporates elements of different American mall aesthetics over time, such as the beloved browns and oranges from the 70s and 80s, vaporwave and neon aesthetic colors from the 80’s and 90’s, as well as contemporary mall building aesthetics. Additionally, for the mall to be truly “dream-like”, it will feature a wide variety of themes and features that include irony, subversion, and perversion. Each of the retail stores, as well as the dining and entertainment venues, are all thematized and they all have a “catch”, such as a restaurant where everything is purple, and the black store where everything is white, which is adjacent to the white store where everything is black. When combined with entertainment venues such as skateboarding and mini golf, this mall aims to provide a fun, zany experience for kids and young adults, while also serving as a venue for socialization and art exhibits.