This thesis speculates that the city is not just a collection of buildings but a layered text where architecture, advertising, and media intersect, entangle, and mesh to redefine boundaries. By shaping urban perception and engagement, these elements transform spatial relationships and generate new architectural meanings. Billboards, as symbols of consumerism, prioritize commercial interests and visual saturation. This project challenges that orientation, proposing a new approach where signage and architecture intertwine to foster cultural and urban entanglements beyond commercial intent.
