See Scrolls

Social media consumption, advertisement, and creation have become increasingly normal parts of society. As the world becomes more dependent on social media for news, cultural exchange, and commerce, a new form of labor has emerged: digital content creation. Learning from the digital interfaces we use, the psychology of social media use, and the history of workplace production how does social media production materialize into an architecture; and how do the social hierarchies that exist online translate in this new physical space?