FACE VALUE

The architectural image has the ability to shape a larger narrative and understanding of place that transcends the material of the built environment and can rewrite the intentions of the architect. Our dependency on the visual communication of the screen drives the desire for endless content in many disciplines. As we’ve moved from the analog methods of early photography, from film to pixel, from human to AI we are able to proliferate new imagery at continually increasing speeds.

Under this avalanche of content, it becomes imperative to question its worth thus Face Value calls for an interrogation into the embodied value systems of architectural imagery. How is it being generated and consumed and what can or should be leveraged from these images towards new proposals for building and designing?